Something is going on that is catching your attention, that is drawing you to these cars. Why? Last time I checked a Ferrari is just a car. Last time I checked it was just a transportation device that gets you from point A to point B. Last time I checked a Dodge could do that, a Nissan could do that, a Hyundai could do that. But something is going on that is different with this than that, what is it? There is a little different quality, don’t you think, that is charging you up? There is a little different appeal based on what is under the hood, what the outside looks like, what the brand represents.

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