Tim Ferriss just released transcripts of his podcasts. He has a lead magnet where you enter in your email to receive it. Lead magnets are a great way to offer value to your audience in exchange for some kind of information from them, if not direct payment. eventually, once you’ve built enough of a relationship with your audience, then they will choose to do business with you.
This is very smart marketing. Remember, your audience is full of unique individuals who have different styles of learning. Some prefer video while others listen to just audio.
There are others who like to read. There are some who learn best through infographics.
Don’t only offer different mediums through your products, but your marketing should have this multi-level approach. People are captivated and drawn to different things. In this case, transcripts can sometimes be easier to see what’s being discussed than listening to an hour show. Offer your audience variety.