It would appear from the surface that it’s easier to sell high volume at a low cost. If you are the absolute leader in cost, like a Wal-Mart, yes it is. However, let’s look at it from the perspective of a yes being a yes. Is it easier to get 10,000 people to say yes or one person to say yes if the total sum made is the same in both cases? What about if one person lives in abundance and readily invests whereas the other 10,000 people are living in scarcity and holding on to what they have. Your product and service has to match the quality of that yes, but once you do, it’s actually an easier game.

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